May 19, 2009 by Natalie
From the beginning, Sweetpea Bicycles has focused on one goal: to get more women on bikes that fit them beautifully. There are a lot of ways to interpret that mission – it’s one part activism, one part design, one part metal fabrication.
It’s an ambitious goal. And today we’re going to take it one step further.
Like all custom builders out there, we have been students of the craft honing the design and fabrication of the bikes that we build. This takes hours of work, effort, and imagination. But we have also spent years studying the language of the body on the bike. Any builder can tell you that fabrication skills take years to develop. And any bike fitter can tell you that you need to do hundreds of bikes fits to understand the intricacies of the body on a bike. It is kind of like learning how to be a machinist and physical therapist at the same time.
And it’s something we have been doing this for the last four years.
Today we are announcing the Lust line: a limited production run of bikes that incorporate all that we understand about the relationship between women’s bodies and their bikes.
A project more than a year in development, the Lust line is going to start with the release of our most requested bike: The Little Black Dress This design is informed and inspired by the ideal riding positions of real women and offers an elegant alternative to the standard bike shop fare. It won’t work for everyone, but it will work for a lot of women.
The best part: these bikes will be less expensive than our custom options and they will be delivered in just a few months.