Sweetpea Bicycles

Did you know that there is a guy in Washington that can tell whether you and your significant other are going to make it with 95% accuracy? What if I told you he only needed to listen to you talk for three minutes?

What if I said that how safe you felt in a car or truck is directly proportional to the number of cup holders it has and that the plushest of SUV’s would not feel safe without them?

What if I said that reducing the amount of information makes people better decision makers? (See video.)

The New York Times calls it “The Gladwell Effect”. Gladwell says that “in a culture with too much information and not enough time, he offers “organizing structures” for people’s lives.” We say that we read two incredible books that changed the way we think about almost everything from the bidnes, to buying jam, to the way we think about the decisions we make.

This post was not intended to be a Reading Rainbow book report, but if you like books written by a guy with the craziest hair you will see today, try The Tipping Point or Blink. Your prefrontal cortex will never be the same.