Sweetpea Bicycles

We couldn’t help but imagine a small change to the OPB morning lineup:

8:01 National Headlines
8:03 Local Headlines
8:05 Weather
8:06 Traffic Report

The typical traffic report sounds like this:

“In Portland Traffic, there are delays on the Banfield, and on 84 eastbound. There are also delays on 26 westbound due to an escaped elephant from the Portland Zoo. Traffic is backed up to the tunnel. This traffic report was brought to you by Pfizer: Making the impossible possible since 1998.”

But what if it sounded like this:

“In Portland Traffic this morning, there are the typical delays at Delta Park and 205 north. 26 westbound is slow from 217 to Murray, and 84 eastbound is also slow near the Hollywood exit. Most bike lanes are clear at this moment. There is a delay on the Hawthorne Bridge eastbound due to an overturned Burley Trailer. The MAX lines are currently on time. This traffic report was brought to you by Sweetpea Bicycles: This is the bike that will love you back.”

I think that it would be a good change.